Athithi Devo Bhava

It was just another day “The Lazy Sunday afternoon”, with nothing on my plate especially no dating plans ( 🙂 ); what else can a young bachelor can do???
Hmm… wait a minute, he can watch TV. With a huge effort I dragged myself from sofa to get TV remote. *CLICK*
Now-a-days these TV shows are so boring… grrrr… But suddenly, as I was surfing through the channels, I came across an advertisement by Mr. Amir Khan “Athithi Devo Bhava”.

Questions started flying in…. “Why “Athithi Devo Bhava”?”
After surfing internet and reading some articles, this is what I got.. To begin with

“Athithi Devo Bhava”, an ancient phrase from Indian culture, can be explained in parts.
The first part, “Athithi” meaning without fixed time / date, “Devo” means God and “Bhava” means is; and so the entire phrase means The Guest Is God. What does this means, no need to explain, RIGHT… This literally means “RESPECT YOUR GUESTS”, and yes we should really respect them in actions not just in words only J

But driving to the bigger picture, Is there any big motive, as to why our government is promoting “Athithi Devo Bhava”’ Yes there has to be. Why should we promote, the answer is simple; more tourist more foreign currency, more money to India and we progress … Simple Flow … isn’t it…

Let’s make it complex
Tourism benefits India in three ways-employment, foreign currency and infrastructure development. This includes jobs in hotels, transport, attractions and tour companies. Others indirectly benefit such as restaurants and retail shops. Tourism generates foreign currency, assisting the country’s trade balance. Another benefit is infrastructure development such as hotel construction, airport improvements and ground transportation systems. In addition, tourism promotes understanding among people, both among Indians from different parts of the country, and with foreigners.
But here comes the disappointing part

It is really saddening to see that India inspite of having rich culture hardly follows it. Today, whenever a foreign tourist comes to India; instead of welcoming them we just see them as ATM machine and fool them, display such an unethical behavior which really bring shame to our nation.

The fingers are even pointed towards the safety aspect with alarming rates of murder, rape and thefts,

The slogan is slowing dipping just like the sun setting into the sea but in a bitter scenic view
It’s time we rise to a new sunrise and embrace the Indian Culture of “Atiti Devo Bhava” to our hearts and not to the mere formality to truly showcase the spirit.



Image Source:


Editing Credits:

Ms Manisha Nair (LinkedIn –


About Sandesh Rao

I am Sandesh Rao, a Consultant by Profession; an MBA, an avid Movie freak and a small time blogger. I am here to make friends and be friends. I carry with me a dream, dream of going on a road trip through Nevada USA, descried as "Loneliest Road in America". I love to get away, feel your true self. I want to make everlasting memories. I cherish each and every moment of life; as I believe a moment adds up to several moments which sums up our life. :)
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4 Responses to Athithi Devo Bhava

  1. shailesh says:

    Nice one sandy. Try if you can also post it in Hindi.

    Liked by 1 person

  2. Sandesh Rao says:

    Sure. I will try to write in Hindi next time…


  3. Dimple says:

    Well written Sandesh


  4. K Navya Rao says:

    All my friends enjoyed reading it. Hoping to read more in future. Keep up the good work.


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